The Sound. The Movement.

OWN YOUR POWER.
RUN WILD BE WILD®

High-frequency sound and everyday wear for the ones building big dreams and living fully.

Why We Exist

No permission needed.

You know that exact feeling when you stop waiting for validation to be yourself? That’s where this started—born out of a track written in quiet hours about the exact moment you decide to stop shrinking to fit someone else’s room.

People heard it, felt the shift, and connected with it. That momentum turned a sound into commerce. Every collection is built around RUN WILD BE WILD® as an active trademark in commerce, designed to remind you that you don’t need approval to own who you are.

— Tim Tallent, Founder & Owner, Just Unicorn®
#RunWildBeWild #JustUnicorn #LiveLoud #NoPermissionNeeded

All-Day Comfort

Premium, soft fabrics built to move seamlessly from the hustle to downtime.

Rooted in Music

WordPress-integrated and styled for seamless mobile readability.

Built to Last

Crafted with quality materials designed for real, unfiltered lifestyles.

Music

The sound behind the brand

Original tracks written and produced by Tim Tallent — experience the frequency of RUN WILD BE WILD®.

Journal

Live on your terms

Raw perspectives, reflections, and stories on carving your own path without apologies.

Read the Journal →

Feel it. Wear it.

Comfortable, premium apparel designed for creators, believers, and people who live loud.

Shop the Collection